Lifestyle + wellness
Ora Botanics
A botanical-led lifestyle and wellness brand concept focused on plant-inspired products, natural materials and simple everyday rituals.
New Zealand inspired pantry essentials
The smarter way to season.
Chef Select is developing a new generation of practical pantry seasonings, sprinkles and cooking essentials - built to make everyday food taste better without making everyday cooking harder.
Concept visual - final range and packaging may change
More flavour, less salt
Natural ingredient focus
Made for real food
NZ-inspired flavours
Good ingredients. Better choices.
Pantry staples that work harder.
The Chef Select idea is deliberately simple: take the products people already reach for every day and make them more useful, more interesting and better considered.
The range is being developed around seasoning blends with a clear job to do - from breakfast and avocado to roasting, fish, chilli, umami and finishing crunch. The aim is not a wall of nearly identical spice jars. It is a compact set of products people understand immediately and use often.
More flavour. Less fuss. A smarter pantry for everyday cooking.
Range concepts
Built around how people actually cook.
The working range covers everyday table essentials, task-specific blends, finishing sprinkles, refills and multipacks. Names, recipes, nutrition claims and packaging remain subject to final development.
Pepper+Pepper and spice grinder concept.
Salt+Umami-led everyday seasoning concept.
Chilli+Chilli and spice shaker for heat and flavour.
Egg+ & Avo+Breakfast, egg, avocado and salad seasoning concepts.
Roast+ & Fish+Purpose-built blends for vegetables, roasting and seafood.
Crunch+ & Umami+Finishing texture and savoury depth for bowls, salads, soups and more.
Concept imagery is illustrative only. Final formulations, ingredients, nutrition statements, country-of-origin claims and packaging will be confirmed before commercial launch.
Designed beyond the first jar
Refill. Reuse. Repeat.
Refill formats and grouped packs are part of the concept from the outset, so Chef Select can grow as a system rather than a collection of one-off products.
01
Start with useful essentialsProducts with obvious everyday jobs and a clear reason to exist.
02
Make repeat purchase easyRefill and multipack formats where they make commercial and environmental sense.
03
Expand carefullyNew blends, pantry staples and complementary products only where they strengthen the range.
Sister lifestyle brands
Part of a wider product family.
Chef Select sits alongside other lifestyle concepts being developed by Bain Products Limited. Each has its own identity, but they share a practical, considered approach to everyday products.
Garden + pantry
Delmist
A Northland-rooted small-batch brand for garden produce, preserves, chutneys, pickles, sauces and other seasonal products shaped by what the land provides.
Bain Products Limited
Practical products for everyday life.
Chef Select is being developed by Bain Products Limited, a New Zealand company creating consumer brands and digital products across food, lifestyle, wellness and technology.
Visit Bain Products